First of all this is going to be the last post for Beginner SEO. I plan on creating the next list on Intermediate SEO, and then a section on Advanced SEO. Hopefully the Blog Owner will be happy for me to keep these up.
I thought bearing in mind that we have covered many of the basics including:
Link Building
On Site Optimisation
Cleaning up your Website
Off Page SEO
That we could move on to look at a organizing your SEO campaign, and how to stay on track! Keeping on course is an important aspect with SEO, and I am going to divulge a few important slices of information, that you should always keep in mind!
- Do Not Panic The fastest way that you can ruin your own SEO campaign is if you panic when you lose a ranking, or if a page drops out of the top 10. The worst practice would be to start changing things immediately. If you don’t know what the problem is, then don’t do anything until you figure it out. When I first started I had a site drop out of the SERPS and then thought it was because I didn’t build enough links to it. Turns out I built too many links in a short time and could have made things worse.
- Set yourself a plan Try to create a plan of action, list some techniques that you want to try and then plan them all out over the months. Don’t do everything in one go! If you are trying some new link building techniques, spread them out, and give your site a chance to experiment with them! Then you can put some emphasis on separate things and the success that they provide.
- Don’t overload your page or over optimize! Over Optimization is one of the easiest things for Google to spot and penalise you for. If you cram too many keywords into one page and over optimize it, Google can spot this. You will more than likely receive a penalty and drop out of your normal position. This is where you can go back in and change the text changes you have made back to what they were! Add pieces of the text back in slowly, and monitor the changes after you have returned to your normal position
- Don’t buy too many links! It is fine to pay for a few directory links every now and then, but try not to purchase links from blogs. If you start to create a trail of links that you have paid for, you are probably going to get spotted! I have seen this happen before, and recovery isn’t quick, it also isn’t all that easy to spot either!
- Monitor a mass list of rankings. If you control your own website, do keyword research that encompasses a mass of links! In cooperation with Google Analytics, make sure that you monitor the rankings of about 100 – 200 different terms. This allows you to see where traffic is coming from and at what positions. You can also find new terms that you begin to rank for! Link building on one term can have a positive effect on others. You will probably need a program to help you out. Something like WEB CEO is quite effective!
- Don’t stress! Similar to panicking, but seriously don’t stress yourself out. Sometimes it can take a while for link building or site changes to have an effect. To be honest if something takes some time to have an effect, it is probably going to work quite well! So take your time, and try not to get annoyed! The SERPS fluctuate, it is a fact, and it will happen, things will also get more regular as they go on!
Hopefully these have helped, and I will begin the next level of SEO soon! You can also join our SEO Course to know more.
