Is Advertising Dead? Let’s Take a Closer Look
Description: Advertising is dead. We here serious marketing thought leaders saying the same these days. Is it though? We take a closer look.
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Digital Marketing
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Why Paytm Really Needs the $1B It Just Raised?
Description: Paytm recently finished raising $1B to go to war with its many rivals in India. We discuss why Paytm needs this money
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India vs The World: Dawn of the Internet Age
In 2020, we have now reached a stage where an entire generation does not have the experience of living without an internet connection.
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Why AI and Machine Learning Should Scare Digital Marketers?
Description: There is a lot of fear-mongering when it comes to AI and machine learning. In this article, we discuss the impact of
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Move Over Facebook. We are in the TikTok Age Now
Description: TikTok has over 700M active users globally, rivalling the likes of Facebook & Instagram. We discuss the rise of TikTok and what
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Swiggy Case Study – Why Companies Are Becoming Hyperlocal?
Description: Swiggy is an example of how a hyperlocal approach can be beneficial. We take Swiggy as a case study to discuss a
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Flipkart vs The Indian Mindset: How Flipkart Changed India?
Description: Flipkart, now owned by Walmart, is credited for being amongst the first companies to power the Indian startup movement. We discuss how
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Key Business Lessons Startups Should Learn from Uber
Description: Startups make mistakes. That is the norm, despite how brilliant an entrepreneur is. In this article, we discuss some business lessons startups
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The Ola Case Study – How to Disrupt a Sector?
Description: Startups are important as they bring freshness to an old setup. Ola changed the urban Indians travelled. This case study seeks to
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Seeking New Frontiers – Why Does Amazon Boss Bezos Want to Go to the Moon?
Description: Jeff Bezos and his company Blue Origin have been making a lot of noises about going to the moon. Looking at Bezos’s
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