Guide To Choosing The Right Self-serve Ad Platform

If you decided this is the option for you, it is critical you find the ad platform that best suits your needs. There is nothing worse than checking your stats every morning to see 0 revenue, or looking for the ideal partner and being rejected due to size, content, traffic, etc. Most networks and ad platforms require a certain amount of impressions, a minimum payment threshold, and an auditing phase before you can see the ad placements live on your site. So we recommend for first timers to start solo. Get started on your own and try one of the many self-serve platforms out there.

Looking for the best self-serve ad platform

A self-serve ad platform or sell-side platform (SSP) is a technology platform with the single mission of enabling publishers to manage their ad impression inventory and maximize revenue from digital media. See How to Optimize content for social media.

But now comes the hard part… how do you choose the right platform among the dozens of options out there?

With the amount of available platforms and monetizing solutions, such as AdsGadget, Adsense, Chitika and many others, sometimes it’s difficult to decide on the perfect solution for your specific site. But ultimately, it’s all about choosing the correct monetization tool according to your needs, requirements and end goal. Maybe you’re looking for the highest paying solution or maybe you’re after simplicity and looking for an easy to use platform…

Depending on your priorities, here are a few tips to help you get started:

– Simple and easy!

Choose a simple and easy to use platform; this will save you a lot of time and frustration

– Profitable!

Of course the main goal here is to make money, so choose a platform that focuses on results and offers an optimization team that constantly works on improving eCPM rates

– Automated and no minimum payment threshold

What you don’t want to do is waste your time asking for your money every month, and figuring out why you didn’t get your money because there is a minimum threshold for payment. Make sure the platform you choose has automated payments with no minimum threshold.

– Dedicated support team

It’s always good to have someone on the other side that will be happy to answer your questions and help in any matters; tech problems, banner’s issues, reports etc.

– Go live immediately

For most platforms, it takes up to 1-2 days until the placement tag is ready to be implemented due to auditing requirements. Choose an ad platform that will allow you to go live immediately after sign up. This will save you the anxiety of waiting to see how the new ad placement looks on your site.

– Support for all geographic locations

This is critical when choosing an ad platform. This way you can be sure that every user that visits your site, regardless of his/her geographic location, will find a banner with the relevant language for his/her site. You can be sure there will always be an available banner, and no user is wasted.

– Enjoyable

You will probably want to check how your traffic is doing on a daily basis. This tool will become a part of your life, so choose a nice, easy platform that you will enjoy logging in to every day.

So these are the basic requirements that you need to go for monetization. you can also make comments below in case of queries and suggetions on this topic or can also join our Digital Marketing Course for more on this.