Description: When students look for a digital marketing training, they must analyse the syllabus of the program they find. In this article, we discuss the essentials things of a digital marketing syllabus by Delhi Courses.

What Are The Essential Parts of a Digital Marketing Syllabus?

When a student takes an interest in learning digital marketing, he or she starts looking for an institute providing a course or an online program. However, judging the quality of any program or course is difficult without analyzing the syllabus and curriculum.

The syllabus of a digital marketing training is made up of many different parts. As a field, digital marketing has grown to cover many different topics. From dealing with two or three practices, a typical digital marketing syllabus covers ten to twelve major tenets of modern marketing.

For a student waiting to learn, choosing a program with a comprehensive digital marketing syllabus is essential.

Another question is important to consider – how would a student new to the field know if an online marketing curriculum is comprehensive enough. After all, it is not wise to expect a beginner to the nitty-gritty of a good digital marketing course.

There is a myriad of cases when students choose the wrong course or program simply on the basis of an inadequate course curriculum. These problems will never go away until students take it upon themselves to know the essential parts of a digital marketing course curriculum.

In this article, we cover the essential parts every digital marketing syllabus should cover The next time a student goes to a training institute or takes up a program online, he/she must look at the points made in this article before choosing a digital marketing course.

Do check: What Does the Future Hold for Digital Marketing?

Comprehensive Study of Digital Marketing Syllabus

The curriculum of an online marketing program needs to update itself to the changing landscape of modern marketing. No institute can remain stuck with the same course syllabus in digital marketing for a long time. Every good course keeps updating along with new trends in digital marketing.

Moving forward, we will list down the essential parts every good digital marketing course must have in its curriculum. Keep in mind a good digital marketing course, online or offline, should cover each of these points.

• Digital Marketing Overview

A good digital marketing course must begin with an overview. An overview will give students an idea about all the different topics covered in a typical digital marketing course. Thus, when these topics will be brought up later in the duration of the course, students won’t feel overwhelmed by the topic. Thus, a good digital marketing course syllabus must have an overview at the beginning.

Do check: How You Know You Should be a Digital Marketing Professional?

• CMS Systems

Learning about CMS systems is important as they help students understand how websites work in the background. Since it’s more than likely that students joining a digital marketing course won’t be good at coding, learning about different CMS systems like WordPress and others is important.

• Advanced SEO

The most important part of a digital marketing course syllabus, search engine optimization or SEO helps students understand the various guidelines and techniques that help improve the visibility of a website on search engines. SEO is usually divided into two main parts in most institutes – on-page and off-page SEO.

• Search Engine Marketing

While SEO improves the search visibility of a website organically, SEM involves the deployment of paid search campaigns. Students must make sure SEM is part of every digital marketing course syllabus as many companies these days hire professionals solely for running paid marketing campaigns from time to time.

• Social Media Marketing

Social media marketing includes the tactics and techniques needed to get the necessary traction for a brand or business. It includes both paid and organic techniques used to generate engagement on social media.

• Content Marketing

Content marketing should be a separate module in every digital marketing course syllabus. As a part of digital marketing, it deals with creating the right form of content to influence and engage readers.

• Ecommerce Marketing

In today’s world, we all know the importance of e-commerce marketing. It is important to learn e-commerce marketing to make sure an online retail business is marketed well. All students interested in establishing a career in the field must learn e-commerce marketing.

• Blog Marketing

There are many dynamics which go into running a typical blog. The blog marketing module is an essential part of an online marketing course curriculum as it helps students learn how they can market a blog they create on their own.

• Google AdSense

Google AdSense is a platform that helps monetize incoming traffic through PPC ads. Students must learn about Google AdSense in a digital marketing course so that they can monetize content on their own blog.

• Affiliate Marketing

Affiliate marketing is another monetization technique. It is an essential tenet in a typical digital marketing course syllabus because it teaches students how to earn money by promoting products or services sold at an affiliate partner website.

Do check: Affiliate Marketing for Beginners

• Make Money Online

This is another essential part of a digital marketing course syllabus. When students take up digital marketing, they want to learn solid and dependable techniques to make money online. In this module, students are taught different ways they can use their digital marketing skills to make money online.

• Sales Funnel

Sales funnel is a concept used in companies to map the buying journey of interested prospects and leads. Digital marketers must understand the dynamics of a sales funnel to understand what goes into converting a prospect into a buying customer. It is a crucial concept to learn for modern day marketers which is why it’s essential for a digital marketing course syllabus.

• Email Marketing

One of the oldest techniques of digital marketing, email marketing teaches students how to run mail campaigns to engage with the target audience and draw them closer towards the ultimate marketing goal of a campaign. Usually, most good digital marketing courses have email marketing in their curriculum.

• Mobile Marketing

Mobile marketing is a practice that involves various practices that go into promoting products and services on mobile devices. Things like Whatsapp marketing, mobile advertising, SMS marketing, and so on, are all part of mobile marketing.

• ORM Marketing

Online reputation management or ORM is a practice that involves techniques and tactics to maintain the brand image and reputation of a company through online channels. Every digital marketing course usually has ORM marketing in its syllabus.

• Freelancing

For most digital marketers, freelancing is a common career choice. However, many students who start their career as a freelancer don’t know the essentials of dealing with clients or even choosing a trusted client to work with. In this module, students are taught how to deal with clients as a freelancer.

• Digital Marketing Tools

The practice of digital marketing cannot be performed to its full potential without the use of tools. Every little part of digital marketing requires the application of some kind of tool. In this module, all the important tools involved in digital marketing are covered, including how and when each of them has to be used.

• Periscope Marketing

Periscope is a live video streaming app owned by Twitter. Marketing on Periscope is very popular as it helps people reach out to their audience in real time and interact in an engaging way.  Periscope is an important, but rare addition in most digital marketing course curriculums. This is why an institute which offers periscope marketing in its digital marketing course syllabus is focused on providing a comprehensive education its students.

• Business Strategies

Many students who join a digital marketing course dream of becoming entrepreneurs. This is why a module dedicated to business strategies can help students understand the realities of running a business and how digital marketing can be used to promote and grow the business.

• Interview Preparation

Any good digital marketing course must provide its students interview training so that they can get placement after finishing their course. Thus, a good institute will provide interview preparation in it digital marketing course syllabus.

• Certifications

At the end of a digital marketing course, students need to be trained to get certifications from top issuing bodies like Google, Bing, and so on. A good digital marketing course thus also provides a separate module that covers how each certification exam has to be aced.

In Conclusion

In this article, we covered some of the essential parts of a digital marketing course syllabus. If you’re looking for a good program, make sure it covers the subjects listed in this article.

                                  Download full Digital Marketing Syllabus PDF

About the Author – Gaurav Heera is a well-known digital marketing entrepreneur and educator heading work at DelhiCourses.in. He founded DelhiCourses.in back in 2008 and has since made it one top institute for a digital marketing course in Delhi and other programs in fields like cybersecurity and business analytics.