Duplicate content is one of the big issues faced by webmasters, site owners, and especially bloggers. Today’s search engines are very strict with their ranking and indexing policies. They don’t want to serve improper or low-quality sites to their searchers. Even Google has its own major algorithm to find out duplicate content. Today I’m going to explain one most important tag which will help you to avoid any kind of duplicate content penalties. This tag is known as a canonical tag and this tag is mostly used by bloggers. I’ll also try to share some case studies in which you can better understand the concept of the canonical tag. Before we continue let’s know something about the canonical tag.
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What is Canonical tag
Content is king in terms of online marketing and you must understand the in-depth concepts of content marketing. The canonical tag is an indication for search engines to understand which content is original and which is duplicate. It was developed to help site owners index the original version of their sites in search engines. You can use this tag as rel=canonical. If you’re a blogger then this tag is a must for you. You can use this tag for the same domain as well as for multiple domains.
One of the best things about the canonical tag which I like the most is, we can easily differentiate the content of mobile versions of our websites. It’s really helpful for service providers and online shopping sites.
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Let’s see How to Use Canonical Tag
Suppose if you write and publish a post on your blog and some other bloggers shared the same post on their blogs or websites then it will create a content-related issue. the same content will be published on two or more websites. What will you do to prove that your site’s content is original and else all are duplicates or they just promoting your content on their websites? Here comes the use of a rel=canonical tag. You can canonical tag in the head section of your website which will prove to search engines that your site’s content is original. This will help you to avoid any kind of duplicate content penalty to your website.
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You can also use a no-index tag to duplicate pages and it’s really a good practice but it’ll not pass any Pr juice and also not gives you any kind of link benefit. So I suggest you use the canonical tag to get the complete benefit of content sharing and link benefit.
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